Wayne McDonald B.A.Sc.
Founder and Co-Director
International Institute of Physique Conditioning (IAPC).
In
1980 Wayne McDonald commenced an Applied Science Degree
(Physical Education) at Victoria University in Melbourne
(Australia) and vividly remembers an early university party. At
that time he was a marathon runner, training up to 3 hours per
day. Wayne was in peak training and super fit. The party was
during a long, cold Melbourne winter but the opportunity to wear
several layers of clothes still didn’t mask his marathon
leanness. When Wayne arrived at the party, those-more-caring
girls took one look at his gaunt condition and quickly offered
him a warm position near the heater. “Here I was, the fittest
person in the room, yet I looked almost unwell”, he recounts.
“My sunken-eyed fragility gave everyone the impression if I
attempted to eat a salad sandwich, the sandwich may win.” Some
bodybuilders arrived. Call them casual trainers because in
comparison to the number of hours Wayne trained, they were
casual. But, they radiated a picture of health and vigour that
he didn’t. They looked fantastic. And the same girls rushed
over to them - but not out of concern. The bodybuilders looked
like Wayne was meant to - they looked “fit” and more so,
they looked strong and healthy. The irony made an impact and the
reality struck him. To Wayne McDonald, this (weight
training/bodybuilding) illustrated the perfect fitness lifestyle
and representation of what the fitness industry was meant to
achieve. Bodybuilding was the future of this industry, its
fountain of youth and Wayne went about finding out how it was
done.
The
following week Wayne walked into the university gym to ask ten
trainers, “How do you get big?” The answer, or more exactly
the answers, changed Wayne’s life because he got eleven
different answers - due to one guy having more than one theory.
Wayne thought, “Why don’t they know?”
Wayne’s
course and Degree was modern for the time. The course allowed
students to fairly much tailor what they studied and after his
experience at the gym Wayne decided over the next five years, he
would focus on exercise physiology to find out how muscle grows.
In
the 1980’s studying muscle hypertrophy and acknowledging an
interest in bodybuilding was not that popular in the academic
world. One lecturer even scoffed the sport was a disease – the
opposite of anorexia – and was psychologically dangerous.
However, Wayne’s love of weight training, bodybuilding and
unusual study topics made him well known at University. In
biomechanics he even presented the gravity changes in Sergio
Olivia’s posing routine as the final paper. And it was
profitable. Many companies and government departments approach
universities to perform research, product assessment,
endorsements and the like. And the university (lecturers) passed
everything onto Wayne. Wayne designed health clubs and
gymnasiums for different town councils, evaluated new training
equipment and the like. He worked as the University Gym Manager
at $5 an hour but made $80 an hour consulting. From his tertiary
studies, Wayne’s theories about muscle growth enthralled him
to find guinea-pigs willing to hand their bodies over and follow
his new weight training programs, diet manipulation and
supplementation. Unknowingly Wayne created his own personal
training business and a successful stable of competitive
bodybuilders.
Wayne’s
Graduating Research Paper to the university was, in fact, the
world’s largest research on muscle growth and body composition
in female bodybuilders. The study conducted over the last two of
his five-year degree gained publication in several journals
world wide. Wayne McDonald had become somewhat of an expert.
“My goal at this time, and the purpose behind doing such a
massive piece of original research, was to continue study in
America towards a PhD in muscle hypertrophy,” Wayne stated.
Getting published work would help him secure the best placing in
the “Publish or Perish” world of academia. But then, the
Australian dollar nose-dived against the US greenback and the
dream became financially unreasonable.
So
what was the exhaustive list of opportunities in 1985 one could
pursue after obtaining five years of knowledge of how to build
bulging biceps? Wayne lugged furniture on a removal van for the
next year while he contemplated what to do with all this
specialized knowledge. Wayne had been training bodybuilders for
five years now and felt impatient - frustrated at passing on
knowledge at the rate of one person an hour. Wayne wanted a
vehicle to pass-on his unique knowledge. Through magazines, he
knew he could touch tens of thousands.
In
March of 1987 Wayne McDonald left Australia for the first time,
bound for California (USA) and wrote for top bodybuilding and
fitness magazines, like Weider's Muscle
& Fitness. This gave Wayne the vehicle to meet and get
to know the world’s top bodybuilders and identities including
Joe Weider and even Arnold Schwarzenegger. Wayne interviewed and
photographed Mr and Ms Olympia’s. He squeezed in time to
include a few up-and-comers, like Lee Labrada. Previously in
Australia, Wayne had written for both Australian and English
bodybuilding magazines and felt there was room for a better
local magazine in Australia. From Melbourne, Wayne received a
job offer to manage a Government operated fitness centre that he
had previously designed while at university. So at 23 years of
age, Wayne McDonald returned to Australia, opened the gym and
this job financed the launch his own REPS
Bodybuilding Australia magazine (1987-1993).
In the role as the publisher/editor of REPS, Wayne realized the true depth and negative role drugs play in
sport. Wayne points out – “I’m not preaching about the
multitude of possible health problems. Simply, drug-use takes
the challenge and intelligence out of sport.
When a bodybuilder can take drugs, drink milkshakes and
still get ripped, it takes away the need to fully understand
nutrition. When an athlete can take drugs, train and recover
faster, it takes away the need to fully understand how their
body functions. In fact, for many drug-using athletes the
challenge and intelligence becomes the drug-taking.
Wayne does understand the motivation for athletes to take
drugs - to be the best”.
He says, “I understand the frustration to improve,
which makes an athlete who wouldn’t take aspirin for a
headache, buy steroids from a drug dealer. However, I studied
physiology not pharmacology, because I loved sport.”
So in 1991, when Wayne was approached to develop Natural bodybuilding in
Australia, he was ready to take the challenge and make a
difference in the sport of bodybuilding. Wayne relished the
opportunity to create an organization (Australian Natural
Bodybuilding Federation) from the ground up. On a blank piece of
paper he planned a bodybuilding organization calling upon the
ten years of experience from training bodybuilders, judging
contests, attending hundreds of other bodybuilding shows and
receiving a further four years of feedback from the readers of REPS.
He was aware, if the sport was to grow,
the next step was to build credibility. Wayne wrote a
comprehensive drug policy and argued to a reluctant IOC drug
testing arm to step up to the plate and test bodybuilding.
Wayne McDonald was officially recognized as the World
Vice-President in 1998 for the International Natural
Bodybuilding Association and in 1999 joined with some 20 other
Countries and changed the name of the ANBF to the INBA. Over the
past 15 years Wayne has aimed to be innovative, make the sport
appealing by creating the excitement of change. He has looked to
keep the sport evolving and moving with the times. Wayne
commented he believes the vast majority of bodybuilding
organizations at least try to be similarly responsive today –
they have to be to survive in an organization-saturated
industry. “I believe now, as I did in 1991, the sport is ready
for a new wave of growth.
The next generation of progress will not solely rely on
organizational or contest development as it did over the last
decade. Bodybuilding evolution will be created from developing
education programs to expand the number of trainers who have
knowledge of the sport and ability to create competitors,”
stated Wayne. More qualified trainers in bodybuilding - more
troops on the ground, more voices in the fitness industry. If
magazines were the vehicle to pass on knowledge in the 1980’s
and 90’s to tens of thousands, the internet and this
bodybuilding course, can multiply this effect. Wayne McDonald is
more excited than ever before about the future of bodybuilding
and the release of this Bodybuilding Contest Preparation Course;
the net result of his 25 years of study, knowledge and
experience.

Richard today - Age 48 |
Richard Hargreaves, Mr
Australia
Founder
and Co-Director
International
Institute of Physique Conditioning (IAPC)
Richard 1984 - Age 25
|
In
brief
Richard Hargreaves is a former Mr Australia (1984)
and currently heads www.ironpower.biz
sports nutritional supplement company.
Over the last three decades Richard has owned two bodybuilding
gymnasiums, promoted a number of bodybuilding shows including
the World Championships (NABBA), held the position of Vice
President for the Victorian Fitness Industry Association,
Committee member for the Fitness Institute of Victoria (A
government represented body responsible for self regulation of
the fitness industry including training accreditation of Fitness
Leaders and minimum Industry Standards - Code of Ethics).
Richard is a qualified Fitness Leader and International Physique
Judge. He has written numerous articles for Australian Ironman Bodybuilding magazine,
Fitness Australia, Personal Trainer on the Net, Fitness Network
Australia, Blitz Martial Arts magazine and Australian Musclemag,
and appeared on Television and radio as a fitness expert. He has
also designed more than a dozen functional foods, drinks and
nutritional supplements.
It
all started for Richard as a young boy sending off every mail
order muscle coupon he came across for more information on
building his physique. The advert that captured his attention
the most was for the Charles Atlas Course…the one that showed
the classic cartoon of the skinny guy getting sand kicked in his
face…and the macho bully walking away with his girlfriend.
Richard recalls, “I started training at around 10 years
of age with the Charles Atlas mail order muscle building
routine…although the inspiration for this started much
earlier. I remember as a kid going to the newsagents every
Saturday morning with my father. While he was buying his
newspaper I would ogle at the Muscle magazines on the shelf.
Magazine covers with photos of men with huge arms folded across
their chest and the most unbelievable pecs (for the time
anyway...and for me!) and women wrapped around their legs! These
images planted a seed in my mind; that one day I would look like
that - I would have big muscular arms, broad shoulders and a
V-shaped back. I too, wanted to have girls hanging off me. Even
at that young age I absolutely loved and adored females! I’m
being very open and honest here...but that would have had to
have been my major motivation for building a fantastic physique.
I wanted to be attractive to girls!”
Richard
followed his Charles Atlas routine religiously for many years,
never missing a workout. The routine he followed for all those
years involved no weight training…the resistance was provided
purely with bodyweight (chin-ups, single leg squats, push-ups,
head-stand push-ups, etc) and isometrics. Although the training
system didn’t build the massive muscles Richard was after it
did provide a phenomenal base of core stability strength and
balance. “I remember I would get in the occasional tussle with
other guys at school…all part of growing up…and how guys
bigger than me would quickly back off when they discovered I was
much stronger than I looked or they had imagined.”
He
started his first job at 19 years of age as an apprentice
graphic artist/photo-retoucher and for the first time could
afford to join a gym. “I knew that to take my body to the next
level I had to start pumping iron. I will never forget how the
gym manager almost fell off his chair when I said my goal was to
win Mr Australia. After he stopped laughing and gained his
composure, I was left with even more determination and resolve
to achieve my lofty goal than ever before.”
Six years of solid training later Richard achieved his
goal of winning a Mr Australia title. The year was 1984 and by
this time his whole life was dominated with bodybuilding,
physical fitness and the gym.
His
life revolved around the gym scene. If he weren’t training,
he’d be reading a bodybuilding magazine or helping someone
else train. Increasingly he found himself working part time at
the gym, writing programs and diets for others. He constantly
had in the back of his mind his next goal… to have his own
gym. Part of the plan was to win a Mr Australia title and then
use this credential to successfully market a bodybuilding gym.
The first part of the plan had been achieved and two years after
winning the title he had saved enough money from working two
jobs (graphic artist and gym instructor) to buy his first gym.
It was a run-down affair, not making any money because of
neglect but full of potential…and he got it for a song. Others
had looked at it and could only see a dirty pit whereas Richard
could see a goldmine. Within a couple of months he had totally turned the business
around and into a very profitable venture. Recalls Richard,
“At that stage, I had no experience at marketing. I just knew
if I gave the people what they wanted, at the right price,
they’d join. The gym membership quickly swelled from a couple
of hundred to over one thousand. All I did was re-equip the gym
with decent equipment, laid it out properly, cleaned it up and
offered great service in the way of training programs and diets
that gave fast results. Word of mouth advertising did the
rest."
This
new found lifestyle as a gym owner felt right for Richard and so
he quit his well paid graphics job and focussed on building the
gym up even further. Two years later he opened a second gym,
much larger than the first. This second gym was from scratch,
”I built it from the ground up by converting a 7,650 square
foot factory into a fitness centre. It was aptly named The Fitness Factory. The weights area alone was over 5,000 square
feet, the whole floor completely covered in 1.5” thick
conveyor belt rubber. This was a ‘Heavy Duty’ gym in the
truest sense of the word and one of the largest in Australia for
the time.” Many World champions trained there…Bronwyn
O’Brien, Leisa Campbell, Irene Nicole, Charles Clairmont,
Sonny Schmidt, Gary Lewer, Pat Cash, Simon O’Donnell, Merv
Hughes, Nicole Provis, Todd Woodbridge to name some. Of course,
there were also many local bodybuilding champions training along
side the Stars.
By
this time, Richard was driving around in a red 911 Porsche,
having a great time in general. He became Vice
President of the Victorian Fitness Industry Association,
Committee member for the Fitness Institute of Victoria (A
government represented body responsible for self regulation of
the fitness industry including training accreditation of Fitness
Leaders and minimum Industry Standards - Code of Ethics) and
went back to school for a year to do a Fitness Leaders
certificate. Richard had loads of hands-on, practical knowledge
and experience but wanted some formal qualifications to further
his career. He then did a certificate in advanced nutrition and
numerous other courses. Throughout this time he was regularly
promoting NABBA bodybuilding shows, including the 1991
Professional NABBA World Championship won by the 1983 Mr
Olympia, Samir Bannout. Hargreaves advanced to become a
qualified International physique judge, judging many local and
national bodybuilding shows including a World Championship.
Richard
has personally trained over 9,800 clients one-on-one during his
career as a personal trainer/gym owner. He has trained world
class bodybuilders, Olympic athlete's, world renowned martial
artists, international celebrities, movie stars, TV stars, radio
stars, sport stars, dancers, millionaires, successful business
people, boys, girls, mums, dads, elderly,
injured/rehab/disabled, workers, unemployed and many housewives
and house husbands!
Richard held a regular sport for a
year on Melbourne (Australia) radio at GOLD FM with Gavin Wood
on Monday nights discussing fitness training, diet and
supplements. He has also made numerous TV appearances discussing
bodybuilding and fitness related topics and has performed as an
extra in several dozen TV shows and movies including “A Nice
Guy” with Jackie Chan.
Richard has written for Australian Ironman
Bodybuilding magazine, Women’s Fitness Australia, Personal
Trainer on the Net, Fitness Leaders Network Australia, Network
Personal trainer, Taekwondo, Kick-Boxer, Blitz Martial Arts
magazine and Australian Musclemag, as well as authoring several
fitness related books and posing as a fitness model for an
untold number of other books and magazines. Richard is currently
CEO of Ironpower Australia, a bodybuilding sports nutritional
company that he founded in 1996 and now runs with his Filipina
wife, Christine.
The chief reason Richard has joined forces with
Wayne to write this bodybuilding certificate course is explained
in Richard’s words, “There are lots of information, website,
courses, systems, diets, etc. relating to fitness, bodybuilding
and the like in general but nothing specializes in a
step-by-step blueprint that covers all the nitty gritty aspects
of what a bodybuilder needs to do and know to compete and have a
chance at winning a contest. In short, a complete Certificate in
Bodybuilding Contest Preparation. Between Wayne and I (who I met
and became friends with over 20 years ago), we have collectively
50 years of unique experience in the field of contest readiness
and preparation. This enables the two of us to authoritatively
cover all aspects that a competitive bodybuilder needs to
know…from motivation, training, diet and supplements…right
through to posing, presentation, judging, and drug testing…and
even how to part your hair on the day! Nothing has been left to
chance in detailing how to prepare a competitor for their
first…or last bodybuilding show.”
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